The clown at the carnival increased balloon sales by releasing colored balloons to attract a crowd. First a white balloon and the children came running. Later, a yellow balloon, and again the kids came running. A little native boy approached the clown and queried, “Hey mister, if you let go a red balloon, will it rise too?” The sensitive man wisely replied, “Why it’s not the color of the balloon that makes them rise, it’s what’s in them.”